Word of Mouth Strategy

Word of mouth strategy for new customers In our last post on ‘Word of Mouth’ we looked at how to make your customer’s purchasing experience shorter and easier.  To continue on the ‘Word of Mouth’ theme today let’s consider it’s power and how to shape it to your...

Word of Mouth Marketing

People speak about adverts they see, the experiences they have and the products they purchase A popular area of marketing is ‘Word of Mouth’ and how it can make or break your business. With such a big subject this is the first post in a series on “Word of Mouth’...

4 Steps to free business publicity

Media has become an important part of marketing for a business. But there are more opportunities to gain publicity. As media is part of PR this offers opportunities to free business publicity. So don’t limit yourself. You can aim for the attention of newspapers,...

3 keys to future business development

Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation. These are the main areas for a future business development strategy. So when done well the strategy for these three key...