I’m Gill Bailey owner of LinQs.
I help Business Owners grow their business and profits faster.
I look at their goals and challenges and share the secrets to create success, so that the business owners can take action to make more money.
What is your biggest challenge?
Are you a Business Owner who is looking to grow your business faster?
Do you feel confused by changing information and lack clarity to create your business strategy
to move forward and keep focused?
Or are you an established business owner of many years of success looking to exit for a new lifestyle?
Know a lot about your business area but need to find the right market
Believe you know which customers you should be working with but you don’t know how to attract them
Keep getting it wrong and that is stopping you finding the way forward
Have gone through a period of losing your ‘passion’ for your business and it needs to be reignited.
Are ready to get the help you need to enjoy your business, your lifestyle, and make more money now!
Firstly, you are not alone
Business owners are consistently meeting challenges. Reading the news, you see businesses fail every day. But equally many business owners see the warning signs, learn from their problems and go on to be even more successful and you can do the same.
It’s just a case of getting a clear vision of how your business should be growing and the profits that can be made. So together we put the past behind you and focus on a plan to achieve your goals. As soon as you have clear actions, your business will start to grow again and you will have more profits in your business.
Now the good news …
All you need to do is book a FREE Discovery Call, and Gill Bailey, owner of LinQs, will talk to you about your challenges. Using over 25 years business growth experience and a calm approach to define just a few areas that if actioned will change that profit margin. And then you will be able to go forward.
When you decide it’s time to take on our services there will be a number of ways to work with you.
The services you take is dependant upon your time and commitment to implement our strategies.
Are you ready to move forward at no cost? Book your FREE Discovery Call now and let’s talk soon
How we help:
Just as our business is unique then we know that every business owner has a unique vision and needs to be listened to so we can help them in their situation. Firstly Gill Bailey, will personally help you to identify your challenges and create your own action plan. Actions to deliver your selected profit areas. As an experienced business owner who has helped many different businesses through coaching, mentoring and consultancy your desired outcomes will be the main focus of the discussion. You know your business and what you want to achieve in your life, and so let’s make it happen!
Why business owners and business development providers work with LinQs:
LinQs commitment to you is to Listen, share information, and the networks that we know provide Quality solutions to develop your goals. That’s LinQs, our commitment and our business vision, established by Gill in 2001.
Here at LinQs Business Coaching we focus on our customer, the business owner. We share tried and tested strategies, offer our unique group and one to one coaching, with a guarantee of coaching for success.
Gill’s passion is business
Celebrating 25 years growing businesses, in 2016 Gill set about bringing together the information that had made so many businesses successful. Firstly our library of tried and tested resources were launched online and then a business book to share the easy to follow secrets of a successful business. So Gill took time out to interview business owners across a wide range of sectors to ensure the secrets shared worked in any business. Publishing her book ‘How to build the Passion and the Profit for Your Business’ in October 2017. A business book dedicated to business owners with 10 chapters to profit making success to apply in any business. But going that ‘extra mile’ this book is also printed in a format to enable the 30% of entrepreneurs challenged with dyslexia to read.
If we match your commitment and dedication to success, and you would like your challenges listened to and to be helped by Gill, then book your FREE Discovery Call now
Book your FREE Discovery Call now
Business owners we want to hear from you. We know that we can help you create profit making solutions. But first we need to chat and share via our Discovery Call.
In your FREE Discovery Call, we will listen and discuss
- What your business is
- What you are aiming to achieve in your business
- Which major challenge is stopping you move forward
- Some easy to follow options to more profits now
- Your action plan
- Inform you of what we do to help you find success
FREE Discovery Call Request
Gill Bailey is an author and the owner and founder of LinQs. Leading LinQs Business Coaching and our specialist training at LinQs Business Support & Training
“I help business owners and their managers grow their business and their profits faster.”
LinQs Business Coaching evolved from my LinQs Business Support and Training consultancy, established in 2001. LinQs had been my vision of a consultancy business after selling a 90’s service business. I’d taken that business from start up to sale, management buy out and then sale on a larger scale. We won awards and gained media recognition during that decade. I’d also held non-executive roles for an employer association and a local community trust, becoming Chair of another award winning organisation.
My career started in the 80’s as a job analyst in a corporate manufacturing business listening and translating operative and senior management tasks to create their clearly defined performance related descriptions. I also gained Marketing management experience in the company. Then I was promoted to the company’s first female HR Manager reporting to the Board of Directors.
So I’ve experienced the challenges of multi-site operations and the fast growth small business in an ever changing business and market economy. Learning fast, listening to experience, gaining accredited qualifications in business and training and finding mentors in those I admired. I believe the art of listening and following trusted support has been the key to overcoming my challenges. Sharing those secrets of success in the coaching work I so love today.
I enjoy listening to business owners and helping them solve the problems they face. Building those open supportive relationships you do in coaching. I’ve been described as ‘the calm voice of reason’ and ‘switching on those light bulb moments’ by my clients. As I believe business needs passion and profit to start up and then sustain growth it had to be in the title of my first business book. But that is just 10 secrets to success, so I continually add easy to follow guides to our library to help more business owners find success.
I also love life and enjoy living in the market town of Clitheroe in rural Lancashire in the North of England. But it’s the family, friends and listening to music that make that my home. Then as the sun shines the whole world lights up for me.
In the last post, we discussed the first 3 steps to work with to maximise your resources. These were:
- Seeing the obvious
- Create your own breakthrough
- Face up to the facts
Now let’s look at the next three steps, which are:
- Reignite your business’ soul
- From offer to a long-term client
- Stand out and get noticed
Reignite Your Business’ Soul
Every business has a ‘soul’ and you possibly felt it the strongest when your business was going through the start-up stage. It’s that passion, the initial charge and your drive for success, that you had when you were starting out. That ‘soul’ which often gets lost as your business evolves and gets set in its ways. That’s when you’ll need to take action and get your business back to its true ‘soul’.
It’s the action of putting your client’s wants above your own that is the true key to success. Being able to serve your clients rather than just selling to them. Your clients need to have a relationship built on continuous trust, not a past phase in your business cycle. By giving your clients the experience of how you help solve their problems. How as a friend to their business you care and present them with your high quality, valuable products and services. In going back to those basic principles you will find that you have far more resources than you thought.
From offer to a long-term client
Let us look at one of the classic and most used ways to attract new buyers. By creating a very low-cost introductory offer tied to a timescale. For instance, you see this approach from wine clubs and the credit card companies who offer zero interest deals for an initial period of time. Essentially by providing buyers with a deal on their initial purchase, you will introduce them to add on products along the way. These are naturally higher cost items but will present what the range of services you offer and ideally bring them into a closer longer term relationship with your company.
Stand out and get noticed
You need to stand out from your competitors. The only way to do that is to create and share information about your uniqueness. You do this through reflecting the consistency and value that you alone offer. By all means, watch your competitors, and also other industry leaders, but then you need to develop your own business. So let’s go back to what makes you unique, your USP, that is your unique selling proposition, and then perfecting it. Here are some tips to assist you to discover and develop your USP:
- Review your industry and find the unfulfilled needs.
- Build relationships with potential buyers before they need you.
- Use easy to follow and simple processes.
It’s the end of this post but as maximising your resources offers many opportunities to grow your business, there will be more posts on this topic. In the meantime, if you need any help on any of the areas or techniques discussed, you can try our FREE support resources. Our Free Discovery Call is a great place to start to access valuable expert one to one personalised problem-solving advice.
As discussed in our regular posts there are a number of strategies to grow your business. So let’s discuss the strategy of resource analysis that often benefits the business by improvements to the finances and future profit margin. But importantly, it’s an opportunity to introduce a breakthrough strategy for innovation and efficiencies to grow the business. So let’s look at resource analysis and the strategy to improve effectiveness in 3 key areas:
Seeing the obvious
Often when you are close to something you can’t see what is obviously happening or not happening. Your resources of today were no doubt brought into the business for a reason of yesterday. So the questions are
- What function do your current resources serve in your current business?
- Should a resource be changed?
- Has the resource been upgraded and now provides a new opportunity to your business?
You could have resources that are holding you back or offering opportunities.
Create your own breakthroughs
Don’t wait for breakthroughs to happen create them yourself. A breakthrough is a new way of doing things or finding a new thing to do for the same or improved results. So to create breakthroughs or ideas you need to provide regular brainstorming sessions. This will encourage your teams to come forward with ideas as and when they have them.
Consider examples of your own but here are a few famous breakthroughs to consider:
- From the toothbrush for cleaning teeth to the introduction of rotating brushes on a road cleaner
- A football to enable a player to swerve around players to a ball in the movement of a vacuum cleaner
- The founder of Nike poured rubber onto a waffle iron and created their successful running shoe
Your Breakthrough Strategy
When establishing your own breakthrough strategy consider the key objectives to keep in mind:
- Look for the hidden opportunity in every situation.
- Engage a cross section of people from your business to brainstorm problems
- Look at the cash opportunity from at least quarterly breakthroughs
- List multiple streams for an idea to find your best breakthrough
- Explore breakthroughs to remove all risk or resistance.
Face up to the facts
Before moving into a creative and innovative breakthrough future strategy you will need to face up to facts attached to current systems and processes. Firstly follow the first section in this post in ‘Seeing the obvious’. Then by analysing your systems; creating a list of your strengths and weaknesses; you can compare those to your competitors.
Here are some questions for you and your team to check where your business is now:
- How did the business originate and what industry are you in?
- What products or services did we offer then and which were the most popular?
- Why are customers buying now?
- How did we generate customers then?
- Which marketing efforts were bringing in the best results?
From the answers to these questions you’ll know better how to approach your current weaknesses and develop your future strategy.
This has been the starting point of how to utilise your current resources to their maximum potential to grow your business. If you need any help with your breakthrough strategy, just check out our free Discovery Call and we’ll help get you started on maximising your resources.
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