I’m Gill Bailey owner of LinQs.
I help Business Owners grow their business and profits faster.
I look at their goals and challenges and share the secrets to create success, so that the business owners can take action to make more money.
What is your biggest challenge?
Are you a Business Owner who is looking to grow your business faster?
Do you feel confused by changing information and lack clarity to create your business strategy
to move forward and keep focused?
Or are you an established business owner of many years of success either worn down by the commitment or just looking to exit for a new lifestyle?
Know a lot about your business area but need to find the right market
Believe you know which customers you should be working with but you don’t know how to attract them
Keep getting it wrong and that is stopping you finding the way forward
Have gone through a period of losing your ‘passion’ for your business and it needs to be reignited.
Are ready to get the help you need to enjoy your business, your lifestyle, and make more money now!
Firstly, you are not alone
Business owners are consistently meeting challenges. When you read the news, you see businesses fail every day. But equally many business owners see the warning signs, learn from their problems and go on to be even more successful and you can do the same.
It’s just a case of getting a clear vision of how your business should be growing and the profits that can be made. So together we put the past behind you and focus on a plan to achieve your goals. As soon as you have clear actions, your business will start to grow again and you will have more profits in your business.
Now the good news …
All you need to do is book a FREE Discovery Call, and Gill Bailey, owner of LinQs, will talk to you about your challenges. Using over 25 years business growth experience and a calm approach to define just a few areas that if actioned will change that profit margin. And then you will be able to go forward.
When you decide it’s time to take on our services there will be a number of ways to work with you. The services you take is dependant upon your time and commitment to implement our strategies.
Are you ready to move forward at no cost? Book your FREE Discovery Call now and let’s talk soon
How we help:
Just as our business is unique then we know that every business owner has a unique vision and needs to be listened to so we can help them in their situation. Firstly Gill Bailey, will personally help you to identify your challenges and create your own action plan. Actions to deliver your selected profit areas. As an experienced business owner who has helped many different businesses through coaching, mentoring and consultancy your desired outcomes will be the main focus of the discussion. You know your business and what you want to achieve in your life, and so let’s make it happen!
Why business owners and business development providers work with LinQs:
LinQs commitment to you is to Listen, share information, and the networks that we know provide Quality solutions to develop your goals. That’s LinQs, our commitment and our business vision, established by Gill in 2001.
Here at LinQs Business Coaching we focus on our customer, the business owner. We share tried and tested strategies, offer our unique group and one to one coaching, with a guarantee of coaching for success.
Gill’s passion is business
Celebrating 25 years growing businesses, in 2016 Gill set about bringing together the information that had made so many businesses successful. Firstly our library of tried and tested resources were launched online and then a business book to share the easy to follow secrets of a successful business. So Gill took time out to interview business owners across a wide range of sectors to ensure the secrets shared worked in any business. Publishing her book ‘How to build the Passion and the Profit for Your Business’ in October 2017. A business book dedicated to business owners with 10 chapters to profit making success to apply in any business. But going that ‘extra mile’ this book is also printed in a format to enable the 30% of entrepreneurs challenged with dyslexia to read.
If we match your commitment and dedication to success, and you would like your challenges listened to and to be helped by Gill, then book your FREE Discovery Call now
Book your FREE Discovery Call now
In your FREE Discovery Call, we will listen and discuss
- What your business is
- What you are aiming to achieve in your business
- Which major challenge is stopping you move forward
- Some easy to follow options to more profits now
- Your action plan
- Inform you of what we do to help you find success
FREE Discovery Call Request
Gill Bailey is the owner and founder of LinQs. Leading LinQs Business Coaching and our specialist training at LinQs Business Support & Training
I help business owners and their managers grow their business and their profits faster.
LinQs Business Coaching evolved from my LinQs Business Support and Training consultancy, established in 2001. LinQs had been my vision of a consultancy business after selling a 90’s service business. I’d taken that business from start up to sale, management buy out and then sale on a larger scale. We won awards and gained media recognition during that decade. I’d also held non-executive roles for an employer association and a local community trust, becoming Chair of another award winning organisation.
My career started in the 80’s as a job analyst in a corporate manufacturing business listening and translating operative and senior management tasks to create their clearly defined performance related descriptions. I also gained Marketing management experience in the company. Then I was promoted to the company’s first female HR Manager reporting to the Board of Directors.
So I’ve experienced the challenges of multi-site operations and the fast growth small business in an ever changing business and market economy. Learning fast, listening to experience, gaining accredited qualifications in business and training and finding mentors in those I admired. I believe the art of listening and following trusted support has been the key to overcoming my challenges. Sharing those secrets of success in the coaching work I so love today.
I enjoy listening to business owners and helping them solve the problems they face. Building those open supportive relationships you do in coaching. I’ve been described as ‘the calm voice of reason’ and ‘switching on those light bulb moments’ by my clients. As I believe business needs passion and profit to start up and then sustain growth it had to be in the title of my first business book. But that is just 10 secrets to success so I continually source and write easy to follow guides to help more business owners find success.
I also love life and enjoy living in the market town of Clitheroe in rural Lancashire in the North of England. But it’s the family, friends and listening to music that make that my home. Then as the sun shines the whole world lights up for me.
Grow your customers
In this post to grow your customers, here are three easy steps and marketing tools to grow and maintain new customers.
- Firstly, meeting with your clients personally creates relationships. Your personal attention will make them feel valued and build rapport.
- By putting your agreements in writing it will give a professional seal to your meeting. It’s important to follow up meetings with written confirmation of what you talked about. Confirming the agreements you made and thanking them for the meeting. It’s also important to ensure you do this for any joint working or partner relationships you make.
- Then a follow up phone call some time later after the written communication. Using this call is to go over the main details and actions agreed at your meeting. Giving you both another opportunity to check the details, answer new questions arising and offer any further help. That help could lead to discussions on further services you offer and extending the customers contract.
The quality of your product and service are important for growing your customers and building good customer relationships. So do pick up on issues raised by your customers, even when you don’t always agree, and adapt arrangements to make customer agreements work well.
Review of our guide to grow your customers
So to review what we have discussed in the previous posts and today. Briefly, the process to follow to grow your customers is to:
- Research and analyse your target market and customers. Ensuring you understand your customers preferences and their needs. Supporting your customers with their preferred communication, delivery and distribution channels.
- Learn from talking to potential customers. Taking a view of your product and service from a customer’s perspective will help you find what is needed to be successful.
- Follow up with your 3-step process outlined above in this post.
- Continually develop your processes for communication, quality control standards and customer service.
- Enable your post-sale follow up system with customers to keep all lines of customer communication open. Building on your current customer relationship, checking their ongoing needs, to lead to an increase in their future purchases.
Here is a quote to establish the value of this process:
“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin
More tools and information
In this post we’ve discussed some of the tools to grow your customers and create your marketing strategy. Tools to be used over and over again to help you grow your customers and business. If you need any help on how to apply in your business just talk to us on our FREE Discovery Call so you can progress your marketing strategy and grow your profits.
How to find a target market
For a business to find a target market of potential customers for your product or services begin with two questions:
- What do I offer that people really want to buy from me?
- What other products or services are my potential customers already buying elsewhere?
In answering these questions it will help you identify who is likely to purchase your products or services. Your target market. It may seem an obvious approach but sometimes we fall so in love with our product or service that we believe everyone will want to buy it. But, of course, the reality is that’s not the case. So the next stage in finding your target market is to go on to find other businesses with the customer base that you need for your business. Not your competitors, but the business that has the offers which attract your customer base. These businesses need to be attracted to share their customer base with you. But that’s when you will also need to create an incentive to encourage both of your customer bases to purchase from both of your businesses.
An example of this is that you offer a garden design service. An obvious customer base for your target market is likely to be at a garden centre business.
Establishing a joint incentives market
So find those existing businesses who have the same customer profile you are looking for to also market your products or services.
Then build a relationship with those business owners and an incentive process for customers to purchase from both businesses.
Now, you have a customer base to market to and the other business can also generate their own added value offer.
So, how do you work this out? Here is a formula from Jay Abraham you can follow successfully:
LV = (P x F) x N – MC
Here’s what it all means:
- LV is the life time value of a customer
- P is the average profit margin from each sale
- F is the number of times a customer buys each year
- N is the number of years customers stay with you
- MC is the marketing cost per customer (total costs/number of customers)
When you learn how much you need to spend to attract a new customer, you will also know how much of an incentive you can offer to a business to help attract their customers.
The market growth
The added value to both small businesses is that they extend their value, their target market, their profits and start to influence their customers. Successful joint business arrangements in joint markets will increase your customer base. And also increase your profits and make you the ‘go to’ business and market influencer.
The 3 step system
So, here’s this 3 step system to target market growth:
- Find companies who already have the customer base you are looking for.
- Negotiate an incentive deal to share their customer base with you.
- Focus your marketing resources on this group of referred leads.
If you need help working through this system, talk to us on our FREE Discovery call.
Enjoy the business growth!